Understatement is more than a company

Understatement is the next level consumer brand boosting female confidence and disrupting an antiquated market by creating underwear, swimwear and period wear that feel as good as they look. For all women. We are a Swedish, female founded force of change, coming together in the joint effort of making every day a bit more exciting for as many women as we can.

Since the start in 2017 we have come a long way. Building our community, evolving as people, and growing as a team. Always focusing on developing our products. Making better, smarter, and more sustainable choices. Finding solutions to problems we couldn’t imagine facing when we started. And on that journey, we have created The Understatement Way and we can’t wait for you to join in…

The role

As our Senior Ecommerce Manager, your focus will be on improving the customer journey and conversions, as well as building long-term loyalty and engagement.

You will be managing daily site tasks, making sure that content, product, campaigns, promotions etc. is up to date and displayed correctly. As part of a growing company, you will collaborate closely across departments, have a key role in shaping strategies while taking full operational responsibility of the site and contributing to the company’s growth journey.

The role will lead the E-Commerce team, currently consisting of yourself and a backend specialist. You will report to the company CCO.

Key responsibilities:

• Oversee the daily operations of our E-Commerce site, ensuring a seamless and high-performing user experience.
• Continuously optimize the customer journey with a strong focus on brand consistency, engagement, and conversion rates.
• Utilize customer insights, sales data, and analytics to identify opportunities for growth, innovation, and improved performance.
• Improve and update landing pages regularly to enhance user engagement and conversion.
• Develop, execute, and analyze A/B tests to drive continuous site improvements.
• Own and implement SEO strategies to maximize search rankings and organic traffic, including blog content management.
• Lead website development projects, ensuring timely execution and alignment with business objectives.
• Collaborate with internal and external partners, including developers, payment providers, and logistics teams, to ensure smooth site operations.
• Generate and analyze E-Commerce performance reports, providing actionable insights and strategies for ongoing improvement.

Qualifications

You are a results-driven and proactive professional who thrives in dynamic environments, adept at managing multiple projects independently. With a sharp analytical and commercial mindset, you excel at identifying growth opportunities and driving success through data-driven strategies. Your enthusiasm for challenges, combined with strong collaboration skills, enables you to work seamlessly with stakeholders across departments to achieve impactful results.

Skills

• Minimum of 7 years of experience as an E-Commerce Manager, ideally within the fashion industry.
• Master’s degree in business, marketing, data science, or a related field.
• Strong commercial expertise with a proven track record in DTC or multi-brand online stores.
• Excellent collaboration and presentation skills, with experience leading teams and working cross-functionally.
• Customer-focused and data-driven, with a strong drive to achieve results and exceed targets.
• Hands-on experience optimizing E-Commerce platforms, preferably Shopify Plus.
• Highly structured and analytical, with strong planning and organizational skills.
• Fluency in both Swedish and English, written and spoken.
• Experience with CRM software, digital marketing tools, and techniques is a plus.