Performance Marketing Specialist
Are you passionate about digital marketing and love seeing data-driven results? Do you thrive on launching and optimizing ad campaigns across Meta, Google, and other channels?
Understatement is more than a company
Understatement is the next level consumer brand boosting female confidence and disrupting an antiquated market by creating underwear, swimwear and period wear that feel as good as they look. For all women. We are a Swedish, female founded force of change, coming together in the joint effort of making every day a bit more exciting for as many women as we can.
Since the start in 2017 we have come a long way. Building our community, evolving as people, and growing as a team. Always focusing on developing our products. Making better, smarter, and more sustainable choices. Finding solutions to problems we couldn’t imagine facing when we started. And on that journey, we have created The Understatement Way and we can’t wait for you to join in…
The role
As our Performance Marketing Specialist, you’ll be at the forefront of our digital advertising efforts. Your mission? To plan, launch, and optimize campaigns across our paid performance channels - turning data into results and ideas into impact.
- Manage and optimize paid ad campaigns on performance channels (Google / Meta / Pinterest etc.)
- Test & analyze different audience segments to find what converts best
- Maximize ROI & reach target ROAS by adjusting bidding, creatives, and targeting strategies
- Collaborate with the creative team to develop high-performing ad visuals & messaging
- Optimize landing pages with the web team to improve conversions
- Stay ahead of the game—monitor competitors and suggest new campaign strategies
- Analyze performance data & report insights that drive better decision-making
- Keep up with industry trends to ensure we’re always using best practices
Skills and experience
- 2+ years of experience in performance marketing, digital advertising, or a similar role
- Hands-on experience uploading and managing ads on Meta and Google Ads (Pinterest is a bonus!)
- A solid understanding of audience targeting, bidding strategies, and A/B testing
- A data-driven mindset—you love numbers, tracking performance, and optimizing for success
- Strong attention to detail and the ability to manage multiple campaigns at once
- A passion for digital marketing and a hunger to keep learning & growing
- Experience at a digital agency? Big plus!
If you're eager to grow in digital marketing and want to be part of a dynamic team, we’d love to hear from you!
- Locations
- HQ Stockholm
- Remote status
- Hybrid
At Understatement:
We take ownership & pride in delivering the best result in everything we do. We are humble, empower each other every day, and always help each other out to reach the best possible result. It's teamwork!
About Understatement AB
Understatement is a Stockholm based premium women’s underwear brand founded in 2017. With the aim of disrupting the market with stylish comfortable design and an inclusive social arena for female voices, Understatement has been celebrated by consumers, retailers and press and they move forward confidently.
Performance Marketing Specialist
Are you passionate about digital marketing and love seeing data-driven results? Do you thrive on launching and optimizing ad campaigns across Meta, Google, and other channels?
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